WATCH: Final Installment Of The "Dilly Dilly" Trilogy "The Bud Knight"

Bud Light’s “Dilly Dilly” catchphrase has spread throughout the sports world this year, embraced by everyone from Iowa State football fans to Houston Astros’ fans to Pittsburgh Steelers’ quarterback Ben Roethlisberger, and that’s led to the brand expanding on the original “Banquet” commercial. 

Recently, they’ve been planning out a “Super Bowl Trilogy,” launching the “Wizard” spot in December, then following it by debuting “Ye Olde Pep Talk” Jan. 18 (it then aired during both the AFC and NFC championship games a few days later). That 30-second pep talk spot is going to make a comeback during the first quarter of Sunday’s Super Bowl, and it’s going to followed in the second quarter by a 60-second conclusion, “Bud Knight,” which they released Thursday morning:

 

Part I of the trilogy:

 

Part II:

 

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