If you’re a brand or notable institution on Twitter, you never want to try to out-bluff the internet. The internet will always, ALWAYS, call your bluff.
The University of Toledo found that out the hard way on Tuesday when the school’s official Twitter account said if a tweet received 500,000 retweets, the school would change its mascot from Rocky the Rocket to Shrek. We don’t need to tell you what started happening next.
This Tweet has been deleted by Toledo, but the Internet is forever. pic.twitter.com/ZeRceOKRPA— Barrett Sallee (@BarrettSallee) April 24, 2018