Bar areas have long been part of the perks to a courtside season-ticket holder, but those areas have been exclusively outside of the arena bowl, with no view of the court.
"People don't want to be confined to their seats anymore," Hawks chief operating officer Thad Sheely said. "That's true for our high-end season-ticket holders, as well."
The 1,500-square-foot bar space is behind one of the baskets. Sheely said that any one of the 600 courtside season-ticket holders will receive admission into the space.
The team also will sell a limited amount of standing room-only tickets to those courtside season-ticket holders so they can invite more friends or business partners to the game.